Our Privacy Policy

Introduction

Master Liveaboards is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how Scuba Tours Worldwide Ltd and Master Liveaboards Limited (together referred to as “Master Liveaboards”, “we”, “us”, or “our”) collect, use, share, and protect your personal data when you use our website, contact us, or book travel services with us.

This policy is prepared in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

Who Is the Data Controller?

The legal entity that contracts with you for your booking is the Data Controller of your personal data.

Depending on how you book, this may be:

Scuba Tours Worldwide Ltd (STWL)
Dayan House
818 Whitchurch Lane
Whitchurch
Bristol
BS14 0JP
United Kingdom

Master Liveaboards Limited (MLUK)
17 Hipper Street West
Chesterfield
S40 2AY
United Kingdom

The Data Controller is the entity named on your booking confirmation and invoice.

Where group companies process personal data on behalf of the contracting entity, they do so under written agreements in accordance with UK data protection law.

What Personal Data We Collect

We may collect and process the following types of personal data:

• Name, address, email address, and telephone number
• Date of birth and nationality
• Passport details and travel document information
• Emergency contact details
• Booking history and travel preferences
• Payment information and transaction records
• Medical information relevant to diving and travel safety
• Dietary or accessibility requirements
• Records of correspondence and communications
• Call recordings
• Customer feedback and reviews
• CCTV recordings from public and operational areas onboard vessels
• Website usage data and online identifiers through cookies and similar technologies

How We Collect Your Data

We collect personal data when:

• You make an enquiry or booking
• You communicate with us by email, telephone, website, or social media
• You participate in marketing activities or competitions
• A travel agent, wholesaler, or group leader books on your behalf
• You use our website and consent to cookies or tracking technologies

Legal Basis for Processing

Under UK data protection law, we must have a lawful basis to process your personal data. The lawful basis we rely on depends on the purpose of processing.

Contractual Necessity

We process personal data where necessary to perform a contract with you or take steps at your request before entering into a contract. This includes:

Managing enquiries and bookings
Issuing invoices and confirmations
Processing passport details, travel document information, nationality, and date of birth for manifests and compliance
Communicating with suppliers to deliver your travel services
Managing payments, refunds, and chargebacks
Providing customer support

Without this information, we cannot provide your travel arrangements.

Legal Obligation

We may process personal data where required by law. This includes:

Providing passenger information to immigration authorities, harbour masters, coastguards, marine authorities, and national park authorities
Complying with tax and accounting requirements
Responding to lawful requests from regulatory bodies

Legitimate Interests

We may process personal data where necessary for our legitimate business interests, provided these do not override your rights and freedoms. This includes:

Fraud prevention and financial security
CCTV monitoring for safety and security
Internal administration and record keeping
Improving services and operational performance
Managing complaints and legal claims

Consent

We rely on your consent where required, including:

Sending marketing communications
Placing non-essential cookies and tracking technologies
Processing medical or other special category data necessary for your travel
Using photographs or media content for promotional purposes

You may withdraw consent at any time.

Special Category Data

We may collect medical or health information relevant to diving and travel safety.

We process such data only where:

It is necessary to provide travel services safely,
and
You have provided explicit consent,
or
It is necessary to protect your vital interests in a medical emergency.

Special category data is processed with enhanced security safeguards and retained only for as long as necessary.

International Transfers

In order to provide your travel arrangements, we may share relevant personal data with suppliers and service providers located outside the United Kingdom. These may include vessel operators, dive operators, accommodation providers, and local authorities in the destination country.

Where personal data is transferred outside the UK to countries that do not benefit from a UK adequacy decision, we ensure appropriate safeguards are in place, including:

UK-approved international data transfer agreements or standard contractual clauses
Contractual confidentiality and data protection obligations
Appropriate technical and organisational security measures

We only transfer personal data that is necessary for the delivery of your booked services.

Sharing of Personal Data

We may share your personal data with:

Operational suppliers involved in delivering your holiday
Payment service providers
Professional advisers including insurers, auditors, and legal advisers
Fraud prevention and regulatory authorities where required
Companies within the Master Liveaboards group where necessary

We do not sell your personal data.

Online Advertising and Profiling

We use advertising platforms and analytics tools to understand customer behaviour and deliver relevant marketing communications.

This may include audience segmentation, remarketing, and targeted advertising.

We do not carry out automated decision-making that produces legal or similarly significant effects on individuals.

You may object to profiling for marketing purposes at any time.

CCTV Monitoring

CCTV systems operate in certain public and operational areas onboard vessels for safety and security purposes.

CCTV is installed only in areas such as:

Engine rooms
Dive decks and platforms
Galleys
Salon and lounge areas
Guest corridors

CCTV is not installed inside guest cabins.

Footage is retained for up to two months and is then automatically overwritten unless required for investigation or legal purposes.

The lawful basis for CCTV processing is our legitimate interest in ensuring safety and security.

Retention of Personal Data

We retain personal data only for as long as necessary for legal, accounting, and operational purposes.

In general:

Booking and financial records are retained for up to 7 years from completion of travel
Medical information is retained for up to 2 years after travel unless required for ongoing investigation
CCTV recordings are retained for up to 2 months
Marketing data is retained until you withdraw consent or after a period of inactivity

We may retain data longer where necessary to establish, exercise, or defend legal claims

Your Rights

Under UK data protection law, you have the right to:

Request access to your personal data
Request correction of inaccurate data
Request erasure in certain circumstances
Request restriction of processing
Object to processing based on legitimate interests
Withdraw consent where processing is based on consent
Request data portability where applicable

You also have the right to lodge a complaint with the Information Commissioner’s Office

Security of Your Data

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.

Access to personal data is restricted to those who require it for legitimate business purposes

Updating this privacy policy

We review and update this notice regularly. The latest copy of this notice will always be posted on this page along with the date of the last update.

Last update: 17 February 2026

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